Sherry May Brings 24 Years of Venue Magic to Conway Entertainment

Sherry May just landed at Conway Entertainment Group, and the timing couldn't be better. The veteran venue whisperer joins as Talent Buyer and Venue Consultant to spearhead CEG Live's consulting arm, bringing serious firepower to a company already making noise in the live entertainment space. With over two decades of turning struggling venues into must-see destinations, May knows exactly how to make the numbers work while keeping the music flowing.

Her resume reads like a masterclass in venue transformation. For 24 seasons, May co-directed the Live at the Garden concert series at Memphis Botanic Garden, watching it bloom from a small outdoor gig into the Radians Amphitheater, one of the region's crown jewels. She didn't just book acts, she built an empire: securing major touring artists, cranking up sponsorship dollars, and turning what started as a simple concert series into a branded entertainment powerhouse that put Memphis on the touring map.

CEG CEO Tony Conway clearly sees gold in this hire. "Her extensive experience in the industry and proven track record of optimizing venue operations" speaks to exactly what venues need right now, he notes. May's recent stint as Interim General Manager at Indiana's Lerner Theatre proves she can parachute into chaos and create order, stabilizing operations and developing sustainable programming that actually makes money.

The move signals Conway Entertainment's serious push into venue consulting at a time when amphitheaters, theaters, and municipal venues desperately need expertise. May's approach combines hard business sense with genuine passion for live music, a combo that's earned her recognition as a Memphis Power Player for 12 straight years. "I've been passionate about helping entertainment venues build sustainable programming, strengthen community impact, and maximize revenue potential," May explains, and now she gets to do exactly that on a much bigger stage.